BEMB Trust support new Post Graduate project 2020 - 2024
Hannah publishes her Nuffield Farming Scholarships Trust Report
Hannah Eastaugh, who works as an Agricultural Manager for Noble Foods, was sponsored by the BEMB Trust to complete a Nuffield Farming scholarship study during 2019 and 2020, looking into the topic of 'Adapting UK egg production for an increasingly welfare-conscious market'
As part of her study, Hannah travelled to the USA, Canada, Norway, Germany, Austria, Denmark, Netherlands and across the UK. On 10 August 2020 she published a report about her findings which you can view by visiting www.nuffieldinternational.org/reports or download a pdf of her report here.
The objectives of Hannah's study tour were to identify potential challenges and opportunities that the UK egg industry could face in the near future and how to promote the welfare credentials of egg production to ultimately inform the end consumer.
The key messages from her report are:
1 It is time we, as an industry opened our doors, so that we are controlling the narrative rather than it being written for us. We have a good story to tell.
2. We have some of the best farm standards globally, but we must not become complacent and must be audit-ready at all times.
3. Barn eggs do have a place on the retail shelf but retail pricing needs readjusting for it to be a viable option.
4. Producer margins need to improve if we are to have a sustainable egg industry in the future, requiring joint support from retailers, egg packers and producers.
5. There are many challenges and opportunities coming down the track; but we are an industry that has shown in the past that we are able to innovate and adapt, and this must continue if we are wanting to grow within an increasingly welfare-conscious market